Luxury strategy : break the rules of marketing to build luxury brands

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Bibliographic Details
Main Author:	Kapferer J N
Other Authors:	Bastien V
Format:	Unknown
Language:	English
Published:	New Delhi Kogan Page 2015
Subjects:	Luxuries > Marketing
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.8 KAP
Copy	Available Place a Hold