Marketing channel strategy : an omni-channel approach /
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...
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| Autori principali: | , , , |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York ; London :
Routledge Taylor & Francis Group,
2020.
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| Edizione: | Ninth edition. |
| Soggetti: | |
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