Marketing channel strategy : an omni-channel approach /
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge Taylor and Francis Group,
2020.
|
| Edition: | Ninth edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|