Marketing channel strategy: An omni-channel approach
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Marketing channel strategy: An omni-channel approach

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Bibliographic Details
Main Author: Palmatier, Robert W.
Other Authors: Sivadas Eugene, Stern Louis W.
Format: Unknown
Language:English
Published: New York Routledge (Taylor and Francis) 2020
Edition:9th ed.
Subjects:
Marketing
Marketing strategy
Marketing analysis
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