AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots

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Bibliographic Details
Main Author:	Gentsch Peter
Format:	Unknown
Language:	English
Published:	Switzerland Palgrave Macmillan - Imprint of Springer Nature 2019
Subjects:	Artificial intelligence Big data Marketing > Data processing Marketing research
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.802 GEN
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