AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Switzerland
Palgrave Macmillan - Imprint of Springer Nature
2019
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|---|---|---|---|
| 008 | 220820b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9783319899565 | ||
| 082 | |a 658.802 |b GEN | ||
| 100 | |a Gentsch Peter |9 51574 | ||
| 245 | |a AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots | ||
| 260 | |b Palgrave Macmillan - Imprint of Springer Nature |c 2019 |a Switzerland | ||
| 300 | |a xix, 270p. | ||
| 650 | |a Artificial intelligence | ||
| 650 | |a Big data |9 48140 | ||
| 650 | |a Marketing--Data processing |9 51575 | ||
| 650 | |a Marketing research | ||
| 999 | |c 413596 |d 413596 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_802000000000000_GEN |7 0 |9 479892 |a 60001326 |b 00004532 |d 2022-09-03 |e 102 |g 2714.70 |l 1 |o 658.802 GEN |p CA99 |r 2022-09-21 |s 2022-09-10 |v 3878.15 |w 2022-09-03 |y BK | ||