Consumer behavior and branding : concepts, readings and cases : the Indian context

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Bibliographic Details
Main Author:	Kumar.Ramesh S.
Format:	Unknown
Language:	English
Published:	Noida Pearson 2009
Edition:	NA
Subjects:	Consumer behavior and branding
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NMIMS SOBA - School of Branding and Advertising -

Holdings details from NMIMS SOBA - School of Branding and Advertising -
Call Number:	658.827
Copy	Available Place a Hold