APA (7th ed.) Citation

Kumar.Ramesh S. (2009). Consumer behavior and branding: Concepts, readings and cases : the Indian context (NA.). Pearson.

Chicago Style (17th ed.) Citation

Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Noida: Pearson, 2009.

MLA (9th ed.) Citation

Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Pearson, 2009.

Warning: These citations may not always be 100% accurate.