Kumar.Ramesh S. (2009). Consumer behavior and branding: Concepts, readings and cases : the Indian context (NA.). Pearson.
Chicago Style (17th ed.) CitationKumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Noida: Pearson, 2009.
MLA (9th ed.) CitationKumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Pearson, 2009.
Warning: These citations may not always be 100% accurate.