Cita APA (7th ed.)

Kumar.Ramesh S. (2009). Consumer behavior and branding: Concepts, readings and cases : the Indian context (NA.). Pearson.

Cita Chicago (17th ed.)

Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Noida: Pearson, 2009.

Cita MLA (9th ed.)

Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Pearson, 2009.