Kumar.Ramesh S. (2009). Consumer behavior and branding: Concepts, readings and cases : the Indian context (NA.). Pearson.
Čikaški stil citiranja (17. izdanje)Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Noida: Pearson, 2009.
MLA način citiranja (9. izdanje)Kumar.Ramesh S. Consumer Behavior and Branding: Concepts, Readings and Cases : The Indian Context. NA. Pearson, 2009.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.