Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Author:	Zeithaml, Valarie A
Other Authors:	Bitner, Mary Jo Gremler, Dwayne D
Format:	Unknown
Language:	English
Published:	USA McGraw Hill 2018
Edition:	7th
Subjects:	Services marketing
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NMIMS SOBA - School of Branding and Advertising -

Holdings details from NMIMS SOBA - School of Branding and Advertising -
Call Number:	658.809
Copy	Available Place a Hold