Services marketing : integrating customer focus across the firm
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
USA
McGraw Hill
2018
|
| Edition: | 7th |
| Subjects: | |
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| 245 | |a Services marketing : integrating customer focus across the firm | ||
| 250 | |a 7th | ||
| 260 | |b McGraw Hill |c 2018 |a USA | ||
| 300 | |a xxviii,514p | ||
| 650 | |a Services marketing | ||
| 700 | |a Bitner, Mary Jo |a Gremler, Dwayne D |9 51801 | ||
| 999 | |c 413699 |d 413699 | ||
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