Services marketing : integrating customer focus across the firm
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Hovedforfatter: | Zeithaml, Valarie A |
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Andre forfattere: | Bitner, Mary Jo Gremler, Dwayne D |
Format: | Ukendt |
Sprog: | engelsk |
Udgivet: |
USA
McGraw Hill
2018
|
Udgivelse: | 7th |
Fag: | |
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