Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Swaminathan,Vanita Parameswaran,Ambi MG Jacob, Isaac C
Format:	Unknown
Language:	English
Published:	Noida Pearson 2022
Edition:	5th
Subjects:	Strategic brand management
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NMIMS SOBA - School of Branding and Advertising -

Holdings details from NMIMS SOBA - School of Branding and Advertising -
Call Number:	658.827
Copy	Available Place a Hold