Strategic brand management : building, measuring, and managing brand equity
Saved in:
Main Author: | Keller, Kevin Lane |
---|---|
Other Authors: | Swaminathan,Vanita Parameswaran,Ambi MG Jacob, Isaac C |
Format: | Unknown |
Language: | English |
Published: |
Noida
Pearson
2022
|
Edition: | 5th |
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Strategic Brand Management
by: Keller, Kevin Lane
Published: (2018) -
Strategic brand management
by: Keller,Kevin Lane
Published: (2020) -
Strategic Brand Management
by: Chernev,Alexander
Published: (2020) -
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
by: KELLER KEVIN LANE
Published: (2008) -
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
by: KELLER KEVIN LANE
Published: (2008)