Strategic brand management : building, measuring, and managing brand equity
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Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Swaminathan,Vanita Parameswaran,Ambi MG Jacob, Isaac C
Format: Unknown
Language:English
Published: Noida Pearson 2022
Edition:5th
Subjects:
Strategic brand management
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