Services Marketing, Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author: Zeithaml Valarie A.
Other Authors: Bitner Mary Jo
Format: Book
Published: New Delhi Tata Mc Graw Hill Publishing 2005
Edition:3rd
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Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A

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Services Marketing: Integrating Customer Focus Across the Firm by Zeithaml, Valarie A.

Published 2012
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Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A.

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by ZEITHAML VALARIE A

Published 2000
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