Services marketing : integrating customer focus across the firm

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo
Format:	Book
Language:	English
Published:	New York Tata McGraw-Hill 2007
Edition:	3rd
Subjects:	Services marketing
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NMIMS SOC -

Holdings details from NMIMS SOC -
Call Number:	658.809 /ZEI
Copy	Available Place a Hold