Services marketing : integrating customer focus across the firm
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Tata McGraw-Hill
2007
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| Edition: | 3rd |
| Subjects: | |
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| Physical Description: | xx,668p |
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| ISBN: | 9780070530423 |