Services marketing : integrating customer focus across the firm
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Tata McGraw-Hill
2007
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| Edition: | 3rd |
| Subjects: | |
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| 020 | |a 9780070530423 | ||
| 082 | |a 658.809 |b ZEI | ||
| 100 | |a Zeithaml, Valarie A. |9 33863 | ||
| 245 | |a Services marketing : integrating customer focus across the firm | ||
| 250 | |a 3rd | ||
| 260 | |a New York |b Tata McGraw-Hill |c 2007 | ||
| 300 | |a xx,668p | ||
| 650 | |a Services marketing | ||
| 700 | |a Bitner, Mary Jo |9 56775 | ||
| 999 | |c 419565 |d 419565 | ||
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