The Media Handbook

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Bibliographic Details
Main Author:	Katz, Helen
Format:	Book
Language:	English
Published:	New York Routledge 2019
Edition:	7th
Subjects:	Marketing channels; Advertising media planning; Mass media and business
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	659 KAT
Copy	Available Place a Hold Notes: Includes appendixes and index