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Essentials of Services Marketi...
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Essentials of Services Marketing
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Bibliographic Details
Main Author:
Wirtz, Jochen
Other Authors:
Lovelock, Christopher; Chatterjee, Jayanta; Das, Gopal
Format:
Book
Language:
English
Published:
Noida
Pearson
2023
Edition:
3rd
Subjects:
Service Industries-Marketing, Customer Services, Marketing
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