Luxury strategy : break the rules of marketing to build luxury brands

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Bibliografski detalji
Glavni autor:	Kapferer Jean-Noel
Format:	Nepoznato
Jezik:	engleski
Izdano:	Great Britain Kogan Page Ltd 2012
Izdanje:	2nd ed.
Teme:	Luxuries > Marketing Marketing Product management Luxury goods industry
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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