Luxury strategy : break the rules of marketing to build luxury brands
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Luxury strategy : break the rules of marketing to build luxury brands

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kapferer Jean-Noel
Fformat: Anhysbys
Iaith:Saesneg
Cyhoeddwyd: Great Britain Kogan Page Ltd 2012
Rhifyn:2nd ed.
Pynciau:
Luxuries > Marketing
Marketing
Product management
Luxury goods industry
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