Strategic Brand Management

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Parameswaran, M G; Jacob, Isaac
Format:	Book
Language:	English
Published:	Noida Pearson 2011
Edition:	3rd
Subjects:	Marketing; Marketing management; Brand management
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.827 KEL
Copy	Available Place a Hold Notes: Includes index