Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Swaminathan, Vanitha, Parameshwaran, Ambi MG; et.al
Format:	Book
Language:	English
Published:	Noida Pearson India Education Services Pvt. Ltd. 2020
Edition:	5th
Subjects:	Brand Management Management
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NMIMS SBM -

Holdings details from NMIMS SBM -
Call Number:	658.827 KEL
Copy	Available Place a Hold