Marketing channel strategy

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Bibliographic Details
Main Author:	Palmatier, Robert W
Other Authors:	Sivadas, Eugene; Stern, Louis W; El-Ansary, Adel I
Format:	Book
Language:	English
Published:	New York Routledge 2020
Edition:	9th
Subjects:	Marketing channels; Marketing > Management; Marketing
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 PAL
Copy	Available Place a Hold Notes: Includes index