Connected Strategy

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Bibliographic Details
Main Author:	Siggelkow, Nicolaj
Other Authors:	Terwiesch, Christian
Format:	Book
Language:	English
Published:	Harvard Harvard Business Review Press 2019
Subjects:	Relationship marketing. Customer services > Technological innovations. Communication in consumer education
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.812 SIG
Copy	Available Place a Hold Notes: Includes epilogue, sources, index and about the authors and acknowledgements