Advertising and Promotion

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Bibliographic Details
Main Author:	Shimp, Terence A.
Format:	Book
Published:	New Delhi Cengage Learning India Pvt. Ltd. 2007
Edition:	4th
Subjects:	Advertising,Sales promotion,Communication in marketing
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NMIMS Bengaluru -

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Call Number:	659.1 SHI
Copy	Available Place a Hold