Brand Breakout

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Bibliographic Details
Main Author:	Kumar, Nirmalya; Bendict, Jan; Steenkamp, E. M.
Format:	Book
Published:	New Delhi Tata McGraw Hill 2013
Subjects:	Brand Breakout,How Emerging Market Brands will go Global,
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 KUM
Copy	Available Place a Hold