Handbook of Product Placement in the Mass Media

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Bibliographic Details
Main Author:	Galician, Mary-Lou
Format:	Book
Published:	Chichester John Wiley & Sons 2006
Subjects:	Marketing,Marketing management,Marketing strategy,Strategic planning
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	659.1 GAL
Copy	Available Place a Hold