Strategic Brand Management

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Bibliographic Details
Main Author:	Keller Kevin Lane; Parameswaran Ambi M. G
Format:	Book
Published:	Noida Pearson 2015
Edition:	4th
Subjects:	Brand Management
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NMIMS SOC -

Holdings details from NMIMS SOC -
Call Number:	658.827/KE L
Copy	Available Place a Hold