Fables, fashion and facts about advertising

Antzeko izenburuak

• Does it pay to advertise ?
  nork: Jones, John Philip
  Argitaratua: (1989)
• WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
  nork: JONES JOHN PHILIP
  Argitaratua: (1986)
• HOW MUCH IS ENOUGH:GETTING THE MOST FROM YOUR ADVERTISING.DOLLAR
  nork: JONES JOHN PHILIP
  Argitaratua: (1992)
• ADVERTISING
  nork: WRIGHT JOHN S
  Argitaratua: (1978)
• ADVERTISING FOR THE ADVERTISER
  nork: WEBSTER ERIC
  Argitaratua: (1969)