Product and brand management

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Mathur, U.C
Materiálatiipa:	Girji
Almmustuhtton:	New Delhi Excel Book 2007
Fáttát:	Branding
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Product Brand Management
Dahkki: Mathur, U C
Almmustuhtton: (2012)

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID
Almmustuhtton: (1991)

Product and Brand Management
Dahkki: Panda, Tapan K.
Almmustuhtton: (2016)

Brand Sense
Dahkki: Lindstrom Marti
Almmustuhtton: (2010)

Brand royalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Globalisation of brands
Dahkki: Mukhaerjee, Ishito
Almmustuhtton: (2008)

Nation branding
Dahkki: Kumar, Nishit
Almmustuhtton: (2009)

Brand Bollywood
Dahkki: Bose, Derek
Almmustuhtton: (2006)

BRAND POSITIONING
Dahkki: SENGUPTA SUBROT
Almmustuhtton: (2009)

Brand loyalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Brand Switch
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

Personal branding
Dahkki: Sangeetha, K.
Almmustuhtton: (2008)

Brand Sense.
Dahkki: Lindstrom , Martin
Almmustuhtton: (2005)

Smart Things to know about Brands and Branding
Dahkki: Mariotti John
Almmustuhtton: (2000)

Product and brand management
Dahkki: Panda Tapan K.
Almmustuhtton: (2016)

Brand New World
Dahkki: Lenderman, Max
Almmustuhtton: (2010)

Brands and branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Brand Management
Dahkki: Moorthi, Y.L.R
Almmustuhtton: (2003)

Building Brands That Win
Dahkki: Mukerjee, Kaushik
Almmustuhtton: (2013)

The power of cult branding
Dahkki: Rogar, Matthew
Almmustuhtton: (2002)

Applying the Branding Iron.
Dahkki: Kompella, Kartikeya
Almmustuhtton: (2006)

Nine brand shastras
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

27 Brand Practices.
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2005)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (1996)

What's in a brand ?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

Consumer and brand loyalty
Dahkki: Panigrahi, Rajeshwari

What's in a brand?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
Dahkki: PARAMESWARAN M G; MEDH KINJAL
Almmustuhtton: (2011)

Creating Passion Brands
Dahkki: Edwards, Helen
Almmustuhtton: (2006)

The 360 degree brand in Asia
Dahkki: Blair, Mark
Almmustuhtton: (2003)

The ultimate book of business brands
Dahkki: Crainer, Stuart
Almmustuhtton: (2003)

22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1998)

22 immutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (1998)

TRUMP UNIVERSITY BRANDING 101
Dahkki: SEXTON DON
Almmustuhtton: (2011)

22 irrefutable laws of branding
Dahkki: Ries, Al
Almmustuhtton: (2004)

Strategic brand management for B2B markets
Dahkki: Sarin, Sharad
Almmustuhtton: (2010)

Strategic Brand Management
Dahkki: Elliot, Richard
Almmustuhtton: (2007)

Strategic Brand Management
Dahkki: Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Almmustuhtton: (2015)

Strategic Brand Management
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2008)

Strategic Brand Management
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2008)