Mishra, M. (2011). Sales promotion and advertising management. Himalaya Publication house.
Cita Chicago (17th ed.)Mishra, M.N. Sales Promotion and Advertising Management. Mumbai: Himalaya Publication house, 2011.
Cita MLA (9th ed.)Mishra, M.N. Sales Promotion and Advertising Management. Himalaya Publication house, 2011.
Atenció: Aquestes cites poden no estar 100% correctes.