Search Results - Rust Roland T

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    DRIVING CUSTOMER EQUITY : LINKING CUSTOMER LIFETIME VALUE...DECISIONS by RUST ROLAND T

    Published 2001
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    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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    Handbook of Service Marketing Research by Rust Roland T

    Published 2014
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    RETURN ON QUALITY:MEASURING THE FINANCIAL IMPACT OF YOUR COS QUEST FOR QUALITY by RUST ROLAND T

    Published 1994
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    DRIVING CUSTOMER EQUITY : HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY by RUST ROLAND T

    Published 2000
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