HOW PEOPLE BUY ONLINE: The Psychology Behind Consumer Behaviour

Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding. JAGDISH N. SHETH, Charles Kellstadt Professor of Business, Emory University, Atlanta Ma...

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Bibliographic Details

Main Author:	GUPTA ,SEEMA
Format:	Book
Language:	English
Published:	New Delhi Atlantic 2024
Subjects:	How People Buy Online > Marketing with psychology
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