Digital Marketing Fundamentals: From Strategy to ROI
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Netherlands
Routledge
2025
|
| Edition: | 3rd |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. |
|---|---|
| Physical Description: | 602p |
| ISBN: | 9781032964690 |