Business Research Methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Delhi
Cengage
2013
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| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | https://www.cengage.co.in/book-list/print/business-research-methods-yo |
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MARC
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| 100 | |a Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch |9 85310 | ||
| 245 | |a Business Research Methods | ||
| 250 | |a 9th ed. | ||
| 260 | |b Cengage |c 2013 |a Delhi | ||
| 300 | |a xxiv, 664p. | ||
| 520 | |a This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. | ||
| 650 | |a Business research | ||
| 650 | |a Management research methods |9 85311 | ||
| 856 | |u https://www.cengage.co.in/book-list/print/business-research-methods-yo | ||
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