Marketing Analytics For Strategic Decision-Making
"With a change in the consumer’s buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics has been written from a perspective to provide a complete coverage of the analytical concepts that are pertinent and im...
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New Delhi
Oxford University Press
2021
|
| Subjects: | |
| Online Access: | https://india.oup.com/product/marketing-analytics-9780190130862/ |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | "With a change in the consumer’s buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics has been written from a perspective to provide a complete coverage of the analytical concepts that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS and Excel. Designed primarily for the students of MBA specializing in Marketing, the book will also be useful for marketing professionals trying to improve their understanding of marketing analytics. Spread over 17 chapters, the book is divided into four sections." |
|---|---|
| Physical Description: | xiv, 464p. |
| ISBN: | 9780190130862(pbk.) |