Luxury Brand Management in Digital and Sustainable Times

"The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazza...

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Bibliographic Details

Main Author:	Chevalier, Michel; Mazzalovo, Gerald
Format:	Unknown
Language:	English
Published:	UK Wiley 2021
Edition:	4th ed.
Subjects:	Retailing Luxury brand Management
Online Access:	https://www.wiley.com/en-us/Luxury+Brand+Management+in+Digital+and+Sustainable+Times%2C+4th+Edition-p-9781119706281
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