Keller, K. L., Swaminathan,Vanita, Parameswaran,Ambi MG, & Jacob, I. C. (2022). Strategic Brand Management: Building, measuring, and managing brand equity (5th.). Pearson.
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Keller, Kevin Lane, Swaminathan,Vanita, Parameswaran,Ambi MG, and Isaac C. Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th. Noida: Pearson, 2022.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th. Pearson, 2022.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.