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Strategic Brand Management: Building, measuring, and managing brand equity

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Main Author: Keller, Kevin Lane
Other Authors: Swaminathan,Vanita, Parameswaran,Ambi MG, Jacob, Isaac C
Format: Unknown
Language:English
Published: Noida Pearson 2022
Edition:5th
Series:NA
Subjects:
Brand Management
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Call Number: 658.827 KEL
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