Strategic Brand Management: Building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Swaminathan,Vanita, Parameswaran,Ambi MG, Jacob, Isaac C
Format:	Unknown
Language:	English
Published:	Noida Pearson 2022
Edition:	5th
Series:	NA
Subjects:	Brand Management
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