Marketing Strategy and Competitive Positioning

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Bibliographic Details
Main Author:	Hooley, Graham
Other Authors:	Nicoulaud, Brigitte, Lee, Nick, Rudd, John
Format:	Unknown
Language:	English
Published:	India Pearson 2026
Edition:	8th
Series:	NA
Subjects:	Marketing Strategy
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Description
Physical Description:	xii, 578 pages
ISBN:	978-9361598302

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