Understanding consumers: building powerful brands...

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Xehetasun bibliografikoak
Egile nagusia:	Parameswaran, M.
Formatua:	Liburua
Argitaratua:	New Delhi 2003
Gaiak:	Brand
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Building Brand Value : five steps to building powerful brands
nork: Parameswaran M.G
Argitaratua: (2006)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
Argitaratua: (2011)

Consumer and brand loyalty
nork: Panigrahi, Rajeshwari

Building Brands That Win
nork: Mukerjee, Kaushik
Argitaratua: (2013)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

FCB-ULKA brand building advertising concepts and cases
nork: Parameswaran, M.
Argitaratua: (2001)

The power of cult branding
nork: Rogar, Matthew
Argitaratua: (2002)

Brand Power
nork: Stobart Paul
Argitaratua: (1994)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2016)

UNDERSTANDING CONSUMERS : BUILDING POWERFUL BRANDS USING?
nork: PARAMESWARAN M G
Argitaratua: (2003)

Building a brand in a week.
nork: Laver, Pete
Argitaratua: (2002)

BUILDING STRONG BRANDS
nork: AAKER DAVID A
Argitaratua: (1996)

Consumer Behaviour
nork: Antonides,Gerrit
Argitaratua: (1998)

Brand Sense
nork: Lindstrom Marti
Argitaratua: (2010)

Brand royalty
nork: Haig, Matt
Argitaratua: (2004)

Globalisation of brands
nork: Mukhaerjee, Ishito
Argitaratua: (2008)

Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
Argitaratua: (2006)

BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Personal branding
nork: Sangeetha, K.
Argitaratua: (2008)

Brand Sense.
nork: Lindstrom , Martin
Argitaratua: (2005)

Strategic Brand Management
nork: Keller Kevin Lane; Parameswaran Ambi M. G
Argitaratua: (2015)

Curious Marketer: Expeditions in Branding and Consumer Behaviour
nork: Bhat Harish
Argitaratua: (2017)

Smart Things to know about Brands and Branding
nork: Mariotti John
Argitaratua: (2000)

Consumer-brand relationships
nork: Fournier,Susan
Argitaratua: (2017)

Brand New World
nork: Lenderman, Max
Argitaratua: (2010)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

Strategic Brand Management
nork: Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Argitaratua: (2015)

DRAFTFCB+ULKA Branding Building Advertising
nork: Parameswaran, M G; Medh, Kinjal
Argitaratua: (2011)

Product and brand management
nork: Mathur, U.C
Argitaratua: (2007)

Applying the Branding Iron.
nork: Kompella, Kartikeya
Argitaratua: (2006)

Nine brand shastras
nork: Kapoor, Jagdeep
Argitaratua: (2004)

27 Brand Practices.
nork: Kapoor, Jagdeep
Argitaratua: (2005)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Building Strong Brands
nork: Aaker, David A
Argitaratua: (1996)

Building Strong Brands
Argitaratua: (1996)