Understanding consumers: building powerful brands...

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Bibliográfalaš dieđut
Váldodahkki:	Parameswaran, M.
Materiálatiipa:	Girji
Almmustuhtton:	New Delhi 2003
Fáttát:	Brand
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Building Brand Value : five steps to building powerful brands
Dahkki: Parameswaran M.G
Almmustuhtton: (2006)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
Dahkki: PARAMESWARAN M G; MEDH KINJAL
Almmustuhtton: (2011)

Consumer and brand loyalty
Dahkki: Panigrahi, Rajeshwari

Building Brands That Win
Dahkki: Mukerjee, Kaushik
Almmustuhtton: (2013)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (1996)

FCB-ULKA brand building advertising concepts and cases
Dahkki: Parameswaran, M.
Almmustuhtton: (2001)

The power of cult branding
Dahkki: Rogar, Matthew
Almmustuhtton: (2002)

Brand Power
Dahkki: Stobart Paul
Almmustuhtton: (1994)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
Dahkki: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Almmustuhtton: (2016)

UNDERSTANDING CONSUMERS : BUILDING POWERFUL BRANDS USING?
Dahkki: PARAMESWARAN M G
Almmustuhtton: (2003)

Building a brand in a week.
Dahkki: Laver, Pete
Almmustuhtton: (2002)

BUILDING STRONG BRANDS
Dahkki: AAKER DAVID A
Almmustuhtton: (1996)

Consumer Behaviour
Dahkki: Antonides,Gerrit
Almmustuhtton: (1998)

Brand Sense
Dahkki: Lindstrom Marti
Almmustuhtton: (2010)

Brand royalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Globalisation of brands
Dahkki: Mukhaerjee, Ishito
Almmustuhtton: (2008)

Nation branding
Dahkki: Kumar, Nishit
Almmustuhtton: (2009)

Brand Bollywood
Dahkki: Bose, Derek
Almmustuhtton: (2006)

BRAND POSITIONING
Dahkki: SENGUPTA SUBROT
Almmustuhtton: (2009)

Brand loyalty
Dahkki: Haig, Matt
Almmustuhtton: (2004)

Brand Switch
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

Personal branding
Dahkki: Sangeetha, K.
Almmustuhtton: (2008)

Brand Sense.
Dahkki: Lindstrom , Martin
Almmustuhtton: (2005)

Strategic Brand Management
Dahkki: Keller Kevin Lane; Parameswaran Ambi M. G
Almmustuhtton: (2015)

Curious Marketer: Expeditions in Branding and Consumer Behaviour
Dahkki: Bhat Harish
Almmustuhtton: (2017)

Smart Things to know about Brands and Branding
Dahkki: Mariotti John
Almmustuhtton: (2000)

Consumer-brand relationships
Dahkki: Fournier,Susan
Almmustuhtton: (2017)

Brand New World
Dahkki: Lenderman, Max
Almmustuhtton: (2010)

Brands and branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Strategic Brand Management
Dahkki: Keller, Kevin Lane; Parameswaran, Ambi M G; Jacob, Isaac
Almmustuhtton: (2015)

DRAFTFCB+ULKA Branding Building Advertising
Dahkki: Parameswaran, M G; Medh, Kinjal
Almmustuhtton: (2011)

Product and brand management
Dahkki: Mathur, U.C
Almmustuhtton: (2007)

Applying the Branding Iron.
Dahkki: Kompella, Kartikeya
Almmustuhtton: (2006)

Nine brand shastras
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2004)

27 Brand Practices.
Dahkki: Kapoor, Jagdeep
Almmustuhtton: (2005)

What's in a brand ?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

What's in a brand?
Dahkki: Jones, John Philip
Almmustuhtton: (1998)

MANAGING BRAND EQUITY
Dahkki: AAKER DAVID
Almmustuhtton: (1991)

Building Strong Brands
Dahkki: Aaker, David A
Almmustuhtton: (1996)

Building Strong Brands
Almmustuhtton: (1996)