The making of a name the inside story of the brands we buy

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Rivkin, Steve
Materiálatiipa:	Girji
Almmustuhtton:	New Delhi 2004
Fáttát:	Commerce
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

MAKING OF A NAME
Dahkki: RIVKIN STEVE
Almmustuhtton: (2004)

Buying research
Dahkki: Chaturvedi, Mukesh
Almmustuhtton: (1997)

Why We Buy
Dahkki: Underhill, Paco
Almmustuhtton: (2000)

Why We Buy
Dahkki: Underhill, Paco
Almmustuhtton: (2000)

Why We Buy
Dahkki: Underhill, Paco
Almmustuhtton: (2000)

Why we buy
Dahkki: Underhill, P
Almmustuhtton: (2002)

Why we Buy
Dahkki: Underhill, Paco
Almmustuhtton: (2009)

Why We Buy
Dahkki: Underhill, Paco
Almmustuhtton: (2009)

WHY WE BUY
Dahkki: UNDERHILL PACO
Almmustuhtton: (2009)

The insider
Dahkki: Rao, P
Almmustuhtton: (1998)

Globalization: name it or scrap it?
Dahkki: Buckman, Greg
Almmustuhtton: (2004)

Branding a store
Dahkki: Floor, Ko
Almmustuhtton: (2007)

Brand sense: sensory secrets behind the stuff we buy
Dahkki: Lindstrom, M
Almmustuhtton: (2010)

Brand Sense: Sensory Secrets Behind the Stuff we Buy
Dahkki: Lindstrom, Martin

Buy.ology: How everything we believe about why we buy is wrong
Dahkki: Lindstrom, Martin
Almmustuhtton: (2009)

WHY WE BUY : SCIENCE OF SHOPPING
Dahkki: UNDERHILL PACO
Almmustuhtton: (1999)

WHY WE BUY : THE SCIENCE OF SHOPPING
Dahkki: UNDERHILL PACO
Almmustuhtton: (1999)

Why we buy: Science of Shopping
Dahkki: Underhill, Paco
Almmustuhtton: (2009)

Why We buy : The Science of Shopping
Dahkki: Underhill, Paco
Almmustuhtton: (2009)

Why we Buy: The Science of Shopping
Dahkki: Underhill, Paco
Almmustuhtton: (2009)

Why we buy: the science of shopping
Dahkki: Underhill, Paco
Almmustuhtton: (2000)

Why we buy: the science of shopping
Dahkki: Underhill, Paco
Almmustuhtton: (2000)

WHY WE BUY : THE SCIENCE OF SHOPPING
Dahkki: UNDERHILL PACO
Almmustuhtton: (2009)

Buying in the secret dialogue between what we buy and who we are
Dahkki: Walker, Rob, 1968-

Profit brand
Dahkki: Wreden, Nick
Almmustuhtton: (2007)

Branded entertainment
Dahkki: Lehu , JEAN
Almmustuhtton: (2007)

United We Brand
Dahkki: Moser Mike
Almmustuhtton: (2003)

The brand called you
Dahkki: Montoya, Peter
Almmustuhtton: (2004)

Brand names & product dynasties
Dahkki: Coleman, Barrie Blake

Brand names & product dynasties
Dahkki: Coleman, Barrie Blake

Brand marketing management
Dahkki: Kulkarni, M
Almmustuhtton: (2005)

strategic brand Management
Dahkki: Kapferer ,Jean- Noel
Almmustuhtton: (1997)

Strategic brand management
Dahkki: Elliott, Richard
Almmustuhtton: (2007)

Strategic brand management
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2008)

Product and brand management
Dahkki: Mathur, U.G.
Almmustuhtton: (2007)

Protecting the brand TM
Dahkki: Franklin, Talcott
Almmustuhtton: (2005)

Strategic Brand Management
Dahkki: Keller,Kevin Lane & Others
Almmustuhtton: (2015)

Managing brand equity
Dahkki: Aaker , David
Almmustuhtton: (1996)

How to make your advertising make money
Dahkki: Caples, John
Almmustuhtton: (1983)

The art of building a brand : top marketers reveal ...
Dahkki: Vision , Books
Almmustuhtton: (2004)