Service Marketing: Integrating Customer Focus Across the Firm
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| Hovedforfatter: | Zeirhaml, Valarie A. |
|---|---|
| Andre forfattere: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2016
|
| Udgivelse: | 6th ed. |
| Fag: | |
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