Service Marketing: Integrating Customer Focus Across the Firm
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主要作者: | Zeirhaml, Valarie A. |
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其他作者: | Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay |
格式: | 圖書 |
語言: | 英语 |
出版: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2016
|
版: | 6th ed. |
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